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Media/Impact: an introduction to mass media

Author: Biagi, S.

Published: 2025

Call Number: 302.23 B576 2025

Posted on: November 20, 2025


About this Book:
The book dives into the history, business models, and cultural influence of mass media, helping learners see how media shapes public opinion, behavior, and society. It also tackles essential topics such as media law, ethics, global communication, and the responsibilities of media producers, topics that equip students with critical thinking skills and real-world awareness.

For teachers, this book provides a strong framework for complex issues like digital convergence, multimedia production, and the evolution of news and entertainment industries. For students, it offers practical insights into the kinds of careers, skills, and challenges they may encounter in media-related fields.