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Organizational Reputation Management: A Strategic Public Relations Perspective

Author: Laskin, Alexander V.

Published: 2024

Call Number: GS 659.2 L3354 2024

Posted on: September 25, 2025


About this Book:
This book offers a practical perspective on public relations, not just as a media tool, but as a strategic approach to building strong, lasting relationships between organizations and the people they serve. It tackles what public relations and strategic communication are all about and teaches how to set clear communication goals, plan effective strategies and tactics, and navigate the entire public relations process with confidence. What sets this book apart is its focus on reputation, how to build it, protect it, and make it a core part of any organization’s success. It’s a perfect fit for students exploring public relations, strategic communication, management, or anyone curious about how organizations connect with the world around them.